Growth Beat 2014: How TripIt personalized touch points with Salesforce

Channel:
VentureBeat
Subscribers:
22,800
Published on ● Video Link: https://www.youtube.com/watch?v=VOOxH0VgXnM


Duration: 16:59
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TripIt’s goal is to provide its customers with timely and beneficial information that helps make traveling easier and more automagical. As the world’s highest-rated travel-organizing app, the company has grown to serve over 10 million travelers worldwide by delighting them throughout their customer journey with timely and relevant information that takes the stress out of traveling. To do this, TripIt’s marketing team uses a combination of customer data and marketing automation tools to ensure its marketing campaigns bring TripIt one step closer to enabling "The Perfect Trip”. Come learn from TripIt's Director of Marketing and Salesforce Marketing Cloud VP about how your team can drive engagement and conversions by creating personalized touch points that span the customer journey.

Speakers:
John Koetsier, VP Product, VentureBeat
Gordon Evans, VP Product Marketing, Salesforce
Elisa Haidt, Director of Marketing, TripIt



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