GrowthBeat 2014: The power of closed loop marketing (with Hard Rock Cafe & Privy)

Channel:
VentureBeat
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20,400
Published on ● Video Link: https://www.youtube.com/watch?v=aV4L6BSq20A


Duration: 19:09
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2

Retail marketers face increasing pressure to take action but lack the tools, information, or infrastructure to successfully measure digital's impact on in-store revenue. In this panel, Privy and Hard Rock Cafe discuss their approach in measuring in-store marketing attribution, database growth, and their march towards a 360-degree view of the brick-and-mortar customer.

Speakers:
Indy Guha, Senior Principal, Bain Capital Ventures
Ben Jabbawy, Founder & CEO, Privy
Kim Matlock, Sr Director, Digital Marketing & CRM, Hard Rock Cafe



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