How Advertiser Tools are Changing & What You Need to Know to Drive More Revenue | Martin Price

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=qLhu1Um5E_M


Duration: 15:32
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Delivered at Casual Connect USA 2018. The mobile app landscape is ever-evolving and as new challenges arise, so do innovative solutions to solve for these problems. In this session, Martin Price, VP of Product at Vungle, will take a candid look at today’s user acquisition challenges and examine how creative optimization combined with data can transform the way game audiences are grown. He’ll show ways that creative optimization and self-serve advertising tools are helping to empower a new kind of mobile advertiser.



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Tags:
CCUSA18
Casual Connect 2018
Casual Connect
gaming
Martin Price
Vungle