Understanding Players Who are Payers | Nick Berry

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=qIgnuQD5GRc


Duration: 27:02
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Article about Nick Berry: http://bit.ly/2ErUPlH | Delivered at Casual Connect USA 2018. The Lion's share of developer revenue comes from in-game micro transactions, with money being spent inside games that are free to download. What percentage of people pay? How often do they pay? What is the breakdown of whales and minnows? Nick has boiled the ocean and counted every penny spent on every web-based game on Facebook, around the world, for the last six years. In this presentation he will reveal what's behind the curtain and present this data.
Download slides at: http://bit.ly/2E60cq8



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Casual Connect
Casual Connect USA 2018
Nick Berry
Facebook
Game industry
data scientist