How Battlefield is Rising From the Ashes
7Soon, it will be four years since the release of Battlefield 2042, a game that had enormous hype behind its pre-launch but ended up becoming one of the most disastrous and disappointing failures in gaming history.
We're talking about a game that managed to disappoint everyone in terms of gameplay, graphics, innovation, and monetization—in short, a complete disaster that practically killed Battlefield, ruined its reputation, and left EA with one less major franchise in the market. Players were left questioning how a once-iconic series could fall so hard and so fast. The disappointment was palpable, and the trust in EA to deliver a solid product was shattered.
However, on February 3rd, the official Battlefield YouTube channel released a new five-minute video introducing two new features: Battlefield Labs and Battlefield Studios. The announcement sparked a mix of excitement and skepticism, leaving the gaming community buzzing with questions: Is this the redemption arc we've been waiting for, or just another marketing stunt?
Battlefield Studios & Battlefield Labs.
Battlefield Studios is the new official studio dedicated to working on the Battlefield franchise. It is essentially a merger of four independent studios that will now collaborate on the franchise. On paper, this sounds like a strategic move to bring more focus and expertise to the series, but is it enough to overcome the franchise's tarnished reputation?
Meanwhile, Battlefield Labs is a new system that will provide early access to gamers worldwide, allowing them to offer real-time feedback during the development of new Battlefield games. This initiative could be a game-changer if executed correctly, but it also raises questions about why such a system is necessary in the first place. Is it a sign of innovation, or an admission that the developers have lost their way?
To wrap things up in style, the trailer even included ten seconds of pre-alpha gameplay from the next Battlefield game. And wow—those ten seconds are being shared on social media like water in the desert. Everyone is watching, everyone is commenting, and everyone is loving it. The visuals are jaw-dropping, and the brief glimpse of gameplay feels like a return to form for the series. But are ten seconds enough to erase years of disappointment?
Just ten seconds of footage have already managed to generate massive hype for Battlefield again. And although I personally feel very excited seeing that ten-second clip—which truly has potential and suggests that the franchise might finally be heading in the right direction, at least in terms of visual concepts and general ideas—there's something that deeply worries me.
As the saying goes: "If something seems too good to be true, it probably is." The new Battlefield looks too good to be true, and that's why I believe it's important for us to have a discussion about these recent developments in the franchise. A bit of skepticism might actually be beneficial in the long run, especially for consumers. After all, we've been burned before.