Making Money with F2P Games | Stefan Behrens

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=Va1GjtNWgJQ


Duration: 29:23
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Download Slides: http://bit.ly/1MxE3gF

Delivered at Casual Connect Tel Aviv 2015

Even the smartest people make irrational decisions every day - and so do players of F2P games. Gaming developers and publishers can capitalize on this irrational behavior by smartly applying psychological selling techniques such as price anchors, decoys, or artificial scarcity, to yield better results in selling virtual items. In several experiments, the monetization experts at Aeria Games demonstrated that these techniques work without harming the user experience or driving players away. Our findings can be widely applied to all kinds of F2P games - casual and hardcore, PC and mobile.



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Tags:
Casual Connect
Casual Connect Tel Aviv 2015
Stefan Behrens
Aeria Games GmbH
Monetization
Development
Publishing
Cross-platform (Operating System)