How Games Make Money: Omer Kaplan On Hypercasual, Ads, and More

How Games Make Money: Omer Kaplan On Hypercasual, Ads, and More

Channel:
VentureBeat
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20,300
Published on ● Video Link: https://www.youtube.com/watch?v=kVVk_Y1L6iU


Game:
Candy Crush Saga (2012)
Duration: 25:28
1,027 views
16

On the pilot episode of How Games Make Money, host Jeffrey Grubb talks with Ironsource chief financial officer Omer Kaplan about serving up ads in hypercasual games. Do those ads really make money? And why are those ads always for other games? We talk about all of that and more, so listen, won't you?

Theme music:
Blippy Trance by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/5759-blippy-trance
License: http://creativecommons.org/licenses/by/4.0/



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