How GE Appliances uses Google to address changing customer expectations
8Apple and Tesla have massively shaped customer expectations, thus impacting the end-to-end customer experience – from discovery to purchase to ownership of manufactured products. See how Google helps manufacturers address these customer expectations. Watch the launch and demonstration of a new solution that augments hardware products with digital experiences. Hear from GE Appliances how this new solution enhances GE's home appliance lines.
Resources:
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Speakers:
Dominik Wee, Viren Shah
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product: Cloud - General; event: Google Cloud Next 2021; fullname: Dominik Wee, Viren Shah; re_ty: Publish;