Game:

Super Mario Bros. (1985)

Duration: 26:23

104,919 views

4,025

Today on War Stories, Ars Technica is joined by Gail Tilden, the visionary marketing mind behind Nintendo of America's triumphant launch of the NES in 1985. 35 years ago, Nintendo knew they had a winner on their hands with the revolutionary Nintendo Entertainment System. However, following the early-1980’s collapse of the U.S. video game market, skeptical retailers and consumers alike would prove a difficult obstacle in bringing their product to the masses. Learn surprising details about the ups and downs Gail and her band of colleagues overcame in making the NES the cultural icon it is today, the methodology and partnerships that went into convincing doubtful retailers, and how Nintendo ultimately persuaded millions of families to open their living rooms to more than "just the next fad." If Gail's interviews for "High Score" on Netflix left you wanting more, this episode has you covered.

--
00:00 Introduction
00:58 A Famicom For The U.S.
05:54 Convincing America That This Was New
10:52 The NES - Fun For The Whole Family
19:44 Now You’re Playing With Power
--

Footage used in this video:
News Report: Nintendo's Revival of the Video Game Industry. December 1988
https://www.youtube.com/watch?v=59JesM8mIFQ

The Best NINTENDO Arcades
https://www.youtube.com/watch?v=XmsFh77b53o

Game & Watch - Flagman (c)1980 Nintendo [MAME emulation footage]
https://www.youtube.com/watch?v=o6S3D068zuc

Nintendo - Mario's Cement Factory Video Game Commercial - 1983
https://www.youtube.com/watch?v=JkveNFgB0zo

Very first Nintendo Family Computer Commercial [1983]
https://www.youtube.com/watch?v=L0q1A08LDMY

Famicom commercials
https://www.youtube.com/watch?v=PKXr_DbqHsU

NES TV Commercials (1986-1994) - NintendoComplete
https://www.youtube.com/watch?v=jD3cgdLKeyA

NUTS FOR NINTENDO special on ABC news 2020 from 1988
https://www.youtube.com/watch?v=yt4KG9ib8S4

16 Minutes of Atari 2600 Commercials from the 70s / 80s
https://www.youtube.com/watch?v=y5-h-sEpYj8

Excavating the Atari E.T. Video Game Burial Site-GameLife-WIRED
https://www.youtube.com/watch?v=NHXK2mKtu20

Early NES Nintendo Commercial featuring ROBtherobot
https://www.youtube.com/watch?v=hrUMC84GFZE

Nintendo Zapper Commercial
https://www.youtube.com/watch?v=dieaJefeU9I

Duck Hunt (NES) Playthrough - NintendoComplete
https://www.youtube.com/watch?v=J3sfsP9W048

Golf (NES) Playthrough - NintendoComplete
https://www.youtube.com/watch?v=K93xjNrh9Xw

Clu Clu Land - NES Gameplay
https://www.youtube.com/watch?v=QitNp1YjmPk

Ice Climber - NES Gameplay
https://www.youtube.com/watch?v=0nzBivwWI4A

Parents Upset Over New Nintendo Console - Super Nintendo - Circa 1991
https://www.youtube.com/watch?v=MTzyz2TgGls

Ninja Kid - NES Gameplay
https://www.youtube.com/watch?v=DxR6U8KP99s

Baseball (NES) Playthrough - NintendoComplete
https://www.youtube.com/watch?v=k_hETp0pAuU

Mario Bros. (Nintendo, 1986) - NES Gameplay HD
https://www.youtube.com/watch?v=LRberxzvAIc

1980s Electrical store 1980s Dixons British Retail British Shops TV Eye 1986
https://www.youtube.com/watch?v=Nmy4RscESUg

Nintendo-Published NES Games (1985-1986)
https://www.youtube.com/watch?v=Zpcek_Hge6Q

RealSports Tennis for the Atari 8-bit family
https://www.youtube.com/watch?v=4xI8QnHi_Vc

The Console Wars -- XMas 1990
https://www.youtube.com/watch?v=n_E2lh1lgmk

Teddy Ruxpin Commercial
https://www.youtube.com/watch?v=8EshrR-xk2E

Punch-Out!! - NES Gameplay
https://www.youtube.com/watch?v=pPooTVA45SQ

My Top 10 BEST Issues of Nintendo Power
https://www.youtube.com/watch?v=a3muhl-cIPE

1990 Nintendo Power Commercial
https://www.youtube.com/watch?v=8SFt0MdTTSA

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How The NES Conquered A Skeptical America In 1985 | War Stories | Ars Technica

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