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How to automatically mute a website within Goo.gle Chrome, forever.
If you’re the type of person who detests autoplaying video ads with sound, Google’s Chrome provides some help. The beta of Google Chrome 64 allows you to mute a site permanently, so even if a video pops up—and Chrome can block some of those, too!—it won’t blow you out of your seat. The feature is expected to roll out to the general public sometime in January. 

Google’s Chrome 64 beta ships with a stronger popup ad blocker, which automatically prevents some dodgy ads from either appearing or re-routing you to other sites on the web. But it also applies some site-by-site controls, so that when you visit a website, you have better control of what media to allow and disallow.

Settigng your site preferences is as easy as right-clicking the URL bar.

All of the per-site controls reside within the padlock (‘Secure”) icon to the very left of the URL bar. Somewhat ironically, Chrome has actually been paring down the granularity of per-site controls from Chrome 62 to the current Chrome 63, and on to the beta of Chrome 64: You used to be able to specify whether a site could use your microphone or play MIDI music, for example. Chrome 63 reduced the available options to items like Flash and cookie controls, while Chrome 64 lists only three controls you can specify: Flash, popup ads, and sound. For whatever reason, Chrome 64 is the first time you can specify per-site audio settings.