How to build a new game IP / Pontus Mähler (Global Top Round)
13How to build a new game IP, what are the steps you need to take to start building a fan-base? Once you've achieved this fan-base how do you keep up the retention? Keep them hungry? What are some actors you could work with to maximize your IP potential? In this talk Pontus Mähler, Director of Business Development at Global Top Round, goes over some things you can do to assist you in making your IP as good as possible.
#DevGAMM #gamedev #business
Contents:
0:00 – Intro
1:11 – What is an IP?
3:23 – What to do after making a game?
4:32 – The needs of stakeholders
9:02 – How to build a case for negotiations?
13:22 – Case study
14:18 – Avenues for building an IP?
18:19 – When should you start?
19:18 – How to approach gamers?
19:50 – Success stories
23:00 – Q&A session
Supported by Belka Games. The company is among Top 20 publishers by revenues in EMEA according to App Annie and keeps growing and developing.
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