Duration: 23:43

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Join us at our next event – DevGAMM Vilnius 2022!
https://devgamm.com/vilnius2022/

Many mobile game developers rely on app store comments and friends and family to deliver feedback for their games. This is how many people still create games because they have a cool idea and a lot of passion and drive. But with so many games on the market, it’s all too common to see months of hard work come to nothing. Meanwhile, bigger studios and publishers have the budgets and resources to aggressively test and market their games post-launch. In this talk, John Li, Co-founder and CEO of PickFu, shares examples of how testing game concepts and creatives as part of the development phase can add helpful insight and data to the creation process, and potentially reduce the risk of a final game that doesn’t resonate with players. The presentation also covers qualitative versus quantitative data, with insights into how mobile game publishers are already using consumer testing at different stages of the development process.
#DevGAMM #gamedev #mobile

Contents:
0:00 – Intro
5:39 – Naming
8:15 – Characters
12:19 – Scoring mechanics
13:45 – Tools for understanding gamers
14:45 – Case of Ready Chef Go!
17:07 – App store optimisation
19:04 – Recap
20:50 – Q&A session


Supported by Belka Games. The company is among Top 20 publishers by revenues in EMEA according to App Annie and keeps growing and developing.
Join us – https://belka-games.com/careers/


DevGAMM is the major game developers conference in Eastern Europe. DevGAMM gives gaming experts a chance to keep up with the latest thinking and developments in making games as well as share their knowledge and experience with each other.

Learn more about DevGAMM – https://devgamm.com/
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More about games and developers participating in DevGAMM – https://games.devgamm.com/
Become a speaker – https://bit.ly/3isHdJP

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Contact us via email – contact@devgamm.com