How to Create a Great Mobile Casino/Lottery Game | William VOLK

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Published on ● Video Link: https://www.youtube.com/watch?v=4lMiYd_SsIc


Duration: 27:19
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Download Slides: https://www.dropbox.com/s/28xslui46o548xg/William_Volk_CCEurope_2014.zip

Moving from Casual and Free to Play to Real Money Casino and Lottery games isn't easy, as many major publishers have discovered. Studies show a less than 3% cross-over between these players. What worked for the Play For Fun crowd won't always work for Real Money players. How do you create compelling Real Money games? I will share our experiences with the launch of our iOS Real Money Slots Cash and Casino Cash games in the UK.

Delivered at Casual Connect Europe, February 2014



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William VOLK
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Casual Connect
Casual Connect Europe
Casual Connect Europe 2014