In-App Marketing: 6 Tips For Maximizing Player LTV | Steve COLLINS

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GameDaily Connect

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Published on March 10, 2014 8:10:52 PM ● Video Link: https://www.youtube.com/watch?v=VfDMpRAhhcE

Duration: 27:30

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Download Slides: https://www.dropbox.com/s/aj9vtkc8xy6ol3y/Steve_Collins_CCEurope_2014.pdf?dl=0

In the freemium ecosystem, it's no longer enough to merely build a great game and spend on user acquisition. You need a plan to convert players into payers - and maximize their lifetime value. That requires adopting techniques that are new to the games industry. Personalization, ongoing UX optimization, targeted in-game marketing campaigns and continuous A/B testing. This session will cover six key learnings that anyone responsible for monetization needs to take on board.

Delivered at Casual Connect Europe, February 2014