How to Have Success in Hyper Casual Games | Joyce Xu

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Published on ● Video Link: https://www.youtube.com/watch?v=Y-OZOHwJc1w


Duration: 13:08
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Delivered at Casual Connect Asia 2018. Joyce will share KPI data of ZPLAY's globally published title, Will Hero, during their UA promotion, as well as optimization points they did in the UA process. She will also share experience in ads monetization.

Download slides at: https://bit.ly/2raVMJP



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Tags:
CCASIA18
Casual Connect 2018
Casual Connect
gaming
Joyce Xu
ZPLAY
revenue
hyper casual games
Will Hero
playable ads
user retention
case study