F2P Developers: Get on the Content Treadmill! | Justin Stolzenberg

Channel:

GameDaily Connect

Subscribers:

11,400

Published on August 16, 2018 3:27:09 AM ● Video Link: https://www.youtube.com/watch?v=Q1VNzszMU2c

Duration: 27:50

358 views

7

Delivered at Casual Connect Europe 2018. It's daunting for many developers to have to constantly create new heroes, units, items to keep pace with engaged players. But designs that avoid the "content treadmill" most often lead to players desiring the game's content less, and players who desire less will spend less. This talk argues why it’s smarter to embrace rather than avoid ongoing content creation, and gives practical tips for small and medium sized teams.

Download slides at: https://bit.ly/2LiJc70