How to Identify your Early Adopters, with Ian Brand of GM Global Innovation

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United States Game Thinking TV
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15,300
Published on ● Video Link: https://www.youtube.com/watch?v=gGPQrVaZP9Y


Duration: 9:00
2,743 views
26

How does a big company like GM find new markets?

Listen to Ian Brand, Product Strategist at GM Global Innovation, talk about how the Superfan concept from the Game Thinking system accelerated his ability to validate new product ideas, and helped him get projects greenlit. โœ…

CHAPTERS
0:00 Introduction
0:43 Struggling to find early adopters
3:19 Tip 1. Define the need
4:01 Tip 2. Find Superfans
4:33 Tip 3. Pre-fit & Post-fit
5:11 Tip 4. Locate the best channels
6:08 Writing screener questions
7:21 The surprising power of Superfans
8:32 Conclusions

LEARN HOW GAME THINKING CAN HELP YOUR TEAM INNOVATE SMARTER ๐Ÿš€
http://gamethinking.io

IAN BRAND
https://www.linkedin.com/in/ianpbrand

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”

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Tags:
early adopters
lean startup
customer development
everett rogers
diffusion of innovation
superfans
game thinking
gamification
customer research
user research
validation
crossing the chasm
innovation
amy kim
amy jo kim
design thinking
user interviews
target market
innovators
early market