Understand customer motivation with VALS in 3 minutes

Channel:
United States Game Thinking TV
Subscribers:
15,100
Published on ● Video Link: https://www.youtube.com/watch?v=EFNJPWK75jQ


Duration: 3:37
4,838 views
66

If you want to understand customer behavior, you need to know about VALS (Values and Lifestyles), a popular psychographic market segmentation tool developed at SRI. The VALS framework helps you understand what motivates different types of customer behavior.

Don't make the mistake of assuming that what motivates your customers is the same thing that motivates you. Find out how VALS can help you design better products.

LEARN TO 10x PRODUCT MARKET FIT
Our next Rapid Innovation Bootcamp runs Jun 29-30 online.
Learn more and sign up: http://gamethinking.io/bootcamp

TAKE THE ORIGINAL VALS TEST
Find out which type you are!
http://www.strategicbusinessinsights.com/vals/presurvey.shtml

LEARN ABOUT OUR TRAINING PROGRAMS FOR SMART INNOVATION
http://gamethinking.io/programs

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Tags:
amy jo kim
game thinking
amy kim
gamification
innovation
entrepreneurship
customer research
customer behavior
customer motivation
vals
values and lifestyles
demographics
psychographics
product design
design thinking
game design
systems thinking
lean design
ux design