Why smart innovators target early adopters — Innovation Diffusion in 3 minutes

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United States Game Thinking TV
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Published on ● Video Link: https://www.youtube.com/watch?v=C0XCyRy6rpU


Duration: 2:57
2,752 views
26

There are 5 types of customers in your target market.
Learn which one you should target first, and why.

DIFFUSION OF INNOVATION, by Everett Rogers 💡
https://amzn.to/3Grci0m

CROSSING THE CHASM, by Geoffrey Moore 🏹
https://amzn.to/3g9ygdD

LEARN HOW GAME THINKING CAN HELP YOUR TEAM INNOVATE SMARTER 🚀http://gamethinking.io/
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Tags:
diffusion of innovation
early adopters
everett rogers
diffusion of innovation theory
behavior change
game thinking
amy jo kim
amy kim
design thinking
gamification
market segmentation
innovators
crossing the chasm
geoffrey moore
social marketing
startup founder
startup founder advice
innovation
invention