How Jobs to be Done helps you innovate faster, with Chris Spiek

Channel:
United States Game Thinking TV
Subscribers:
15,100
Published on ● Video Link: https://www.youtube.com/watch?v=xBamdovZXJE


Category:
Let's Play
Duration: 45:21
2,785 views
20

The key to successful innovation is to find out what CUSTOMERS actually need, not what YOU want to build. That’s the idea behind Jobs to be Done, a powerful design approach that we adopted as a core part of our Game Thinking system.

In this interview, Jobs to be Done expert Chris Spiek explains why you need to understand the “customer’s struggle”, and how testing your competitors' products can reveal opportunities for innovation.

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WATCH THE VIDEO OF CHRIS SPIEK:
https://youtu.be/pbnOvsdPu3A

CHRIS SPIEK on LinkedIn:
https://www.linkedin.com/in/cspiek/

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Learn more and apply now
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📚 ABOUT OUR CHANNEL📚
We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.

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