How to Use Trailer Title Cards | Video Game Trailer Academy

Channel:

Derek Lieu

Subscribers:

22,300

Published on November 9, 2020 5:00:15 PM ● Video Link: https://www.youtube.com/watch?v=zzYDjjRww2Y

Game:

Dead Cells (2018)

Category:

Preview

Duration: 8:15

6,220 views

380

Here are my tips for writing and using title cards in your game trailers!

The tl;dr:

Title cards can be a powerful tool to augment the messaging of your game and make the game stand out. If the title cards describe your game alone they're doing a great job! If they make your game sound like many many other games, then they're going to make your game sound very generic.

My quick tips!

- First try making the trailer without using title cards
- See if the title cards work for your game when unstylized
- Make title cards SPECIFIC to your game
- Avoid listing and quantifying features

Don’t List Content Quantities in Game Trailers
https://www.youtube.com/watch?v=5cKN_5k9DFM&t=1s

Blog post version:
https://www.derek-lieu.com/blog/2020/4/19/how-to-write-trailer-title-cards-with-strong-messaging
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Video Chapters

00:00 - Introduction
00:23 - What title cards get used for
00:36 - Pedigree title cards
00:57 - Explaining mechanics with title cards
02:09 - Story title cards
03:26 - Game feature & generic title cards
05:15 - Hype title cards
06:13 - Tips for using title cards
07:20 - Inspiration and outro
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Links
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If Found... Release Date Trailer - https://www.youtube.com/watch?v=q_Qs6CjGeQc
The Last of Us VGA 2011 Trailer - https://www.youtube.com/watch?v=rWzcYbtZQrk
District 9 Trailer #2 - https://www.youtube.com/watch?v=_BjWEn5yvmw
Hades v1.0 Launch Trailer - https://www.youtube.com/watch?v=Bz8l935Bv0Y
Broforce February Update Trailer - www.youtube.com/watch?v=P1DTgY1hqKw
Trans-Siberian Railway Simulator - https://www.youtube.com/watch?v=yfeMH60FxzU
Neo Cab Story Trailer - https://www.youtube.com/watch?v=jzFKrqffkQg&t=3s
Sayonara Wild Hearts Launch Trailer - https://www.youtube.com/watch?v=F-RyxYcxSQ4
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Dana Trebella
Spoke and Wheel Strategy - http://spokeandwheelstrategy.com


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ABOUT ME

Hi, I'm Derek Lieu and I make indie game trailers! I got my start in the movie trailer industry as an assistant editor at a house which produced trailers for: The Matrix Trilogy, Spider-Man, Pirates of the Caribbean and many more.

Over many years I worked as an editor and started making fan trailers for games, until eventually I got jobs at game trailer houses in Los Angeles where I worked on games like Mortal Kombat X, Shadow of Mordor and lots of LEGO games. Independently I've helped make trailers for games like: Half-Life: Alyx, Firewatch, Dead Cells, Subnautica, Spelunky 2, Ooblets, BattleBlock Theater and a lot more.

I'm using this channel to teach people about the art of making trailers via video essays, tutorials, reviews, and behind-the-scenes looks at my own work. I think about trailers a lot both for work and fun, so I have A LOT to say about them.

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