How We Built Rock Band: Secrets Behind the Hit Game

Channel:
United States Game Thinking TV
Subscribers:
15,400
Published on ● Video Link: https://www.youtube.com/watch?v=h4dSMV3ruFo


Game:
Rock Band (2007)
Duration: 9:47
545 views
35

How We Built Rock Band: Secrets Behind the Hit Game

How did Rock Band revolutionize the music gaming industry? Find out the surprising secret that every entrepreneur should know.

When I worked with the design team behind the video game Rock Band, I was astonished to learn how they tackled customer research. They broke every rule in my book on how to develop products, and when I learned how well it worked, it became a core part of the Game Thinking system.

Want to learn how to craft a high-retention customer journey for your product? Join our FREE 3-DAY JOURNEY CHALLENGE, coming up Jun 1-3. Learn the basics of journey design, and analyze the journeys of your competitors’ products.

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VIDEO CHAPTERS πŸ“£
0:00 - Introduction
2:54 - Customer journey
4:39 - Rock Band Producer, Tracy Rosenthal-Newsom's thoughts on the experience
7:50 - Building a customer journey

πŸ“š ABOUT OUR CHANNELπŸ“š
We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.

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Other Statistics

Rock Band Statistics For Game Thinking TV

There are 545 views in 1 video for Rock Band. His channel published less than an hour of Rock Band content, less than 0.16% of the total video content that Game Thinking TV has uploaded to YouTube.