5 Tips for Better Faster Customer Interviews with Bob Moesta

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United States Game Thinking TV
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15,400
Published on ● Video Link: https://www.youtube.com/watch?v=UJ4XKpmsW-o


Duration: 11:26
5,566 views
68

To build a great product you have to know what your customers want. But how do you do customer research without taking months of time away from development?

Simple: Get smarter about talking to the right people, and asking them the right questions.

In this video, Jobs-to-be-Done expert Bob Moesta explains 5 strategies you use to do lightning fast customer interviews that get to the core of what motivates customers to choose one product over another.

CHAPTERS
0:00 Introduction
1:06 TIP 1. Focus on the problem, not the solution
2:19 TIP 2. Find people who've try to make progress
3:35 TIP 3. Dig into your customer's thought process
5:29 TIP 4. Pay attention to the language your customer's uses
7:36 TIP 5. Use simple prototypes to dig deeper
11:26 Conclusion
__

Want more insights from Bob Moesta? Download your free Jobs to be Done cheatsheet here:
https://gamethinking.io/bob

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