How Instacart uses Habit Stacking to drive retention

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United States Game Thinking TV
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Published on ● Video Link: https://www.youtube.com/watch?v=a08LuLKElwE


Duration: 7:16
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How Instacart uses Smart Habit Design to Power its Success

In the last year, Instacart has risen to become the number 1 grocery delivery service in the United States. Part of its success is driven by people’s need to shop from home during the pandemic. But what sets Instacart apart from its competitors is a well-designed habit at the core of its customer experience.

In this video you’ll learn three key principles Instacart uses to make the habit of online shopping as pleasurable as possible, and lock in customers to stay loyal to their service.

Want to level up your product design skills, and learn how to build a sticky habit into the core of your product? Check out our 5-day Innovation Bootcamp, coming up July 19. It’s the fastest way to get up to speed on Game Thinking, the powerful product validation system used by thousands of companies world wide. Learn more and sign up at
http://gamethinking.io/bootcamp

CHAPTERS
0:00 Introduction
1:35 Strategy 1. Create a pleasurable, repeatable experience
3:14 Strategy 2. Focus the customer on the key advantage
4:19 Strategy 3. Deepen investment over time
5:41 Summary
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