I Used to HATE this Song By the Cure...This is WHAT CHANGED MY MIND... | Professor of Rock

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Published on November 2, 2023 3:00:17 PM ● Video Link: https://www.youtube.com/watch?v=P1BdxfzE5rs

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The Cure (2005)

Duration: 22:47

46,819 views

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Coming up… The Cure were underground for years making music that the outcasts embraced but then all of a sudden in the late 80s they started getting played on mainstream radio… and then they had a #2 hit with Lovesong from their 1989 classic Disintegration. After that The band that was everybody’s secret became mainstream and then they released today’s song. Robert Smith and the Cure put out a catchy sing-along classic that had half their fans screaming sell out! Friday I’m In Love hit #1 on the Alternative airplay chart and crossed over to the pop charts. To many, it was just a feel-good happy ditty but when the band had been the harbingers of doom for over a decade it was hard to fathom… Today’s story raised the question is it called selling out or is mainstream popularity the unavoidable price for reaching new audiences? We’ll find out next on Professor of Rock.

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Back in 1988, The Cure had their first US Top 40 hit with Just Like Heaven from their 1987 album Kiss Me Kiss Me Kiss Me. It also reached the top 40 in the UK, France and New Zealand. Just like Heaven proved to be a perfect song and was accessible to a larger audience from a band who had toiled for years in the underground. Then in 1989, Disintegration featured The Cure’s all-time biggest hit Love Song, which peaked at #2 on the Hot 100, held at bay by Janet Jackson’s #1 hit Miss You Much. Still, Disintegration would reach #12 in the US and sell 3 million copies worldwide.

Then in 1990, The Cure released a collection of remixed hits with the LP mixed up. This collection bore one new song, Never Enough which was released as a single. Never Enough rose all the way to #1 on the US Alternative Airplay chart. With all of that momentum, there were undoubtedly high expectations for The Cure’s next album. Their notoriety was growing and they were primed to expand beyond their core fanbase.

Meanwhile, the musical landscape changed dramatically in the late 80s going into the early 90s. Mainstream music seemed to be degrading. Boy bands and overproduced dance music ruled the day. While these songs were catchy and marked a certain moment, I mean whenever I hear C +C music and Right Said Fred it definitely takes me back to a certain place, but it’s a destination I’m not sure I want to spend a lot of time visiting. As the 80s wrapped up and 1990 began. Music was having an extreme identity crisis. They were still stuck in the 80s, but not the good 80s.

Emerging out of this musical identity crisis, Alternative (the catch-all handle for music genres not getting mainstream airplay), began ascending to the forefront of the public’s awareness. And college rock bands like Jane’s Addiction, The Replacements, and R.E.M. started gaining commercial

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