ICON POPin' Journey to the Top | Stefan DAMASENA

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Published on May 22, 2013 1:41:02 AM ● Video Link: https://www.youtube.com/watch?v=UJB1LBeu2U4

Duration: 18:31

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With over 9 million downloads, Alegrium's ICON POP Quiz has been one of the big AppStore hits of the the 2012 holiday season. This session will cover Alegrium's journey to the top as they present a detailed post-mortem of the development, virality and marketing of the game, as well as other notable lessons that the studio has learned throughout the years.

Delivered at Casual Connect Asia, May 2013.

For slides, visit: http://gamesauce.org/news/2013/05/21/stefan-damasena-believe-in-yourself-and-your-partners-casual-connect-video/