Profitable Longevity Strategies for Social Gaming -- No More Risky Business | Aber WHITCOMB

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The rise and fall of Zynga has left the gaming industry suspect of the social games category. Just as with the music industry, social games are perceived as "hits" driven. Methodical strategy and diversification of titles or content can help developers in social games develop thriving -- and profitable -- titles for paying players. Games must be fun, innovative, and accessible on all the most popular platforms -- across mobile and social networking destinations. Intelligent analytics behind thoroughly researched and strategic cross-promotion techniques hold the key to success for long-lasting, revenue-driving social gaming titles.

Delivered at Casual Connect Asia, May 2013.

Download Slides: http://gamesauce.org/news/2013/05/30/aber-whitcomb-on-scaling-companies-casual-connect-video/



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Aber WHITCOMB
SGN
Casual Connect Asia 2013
Casual Connect