How to Define Just Right KPIs For Mobile Game Operation | Ibrahim DAI

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=EVnHs-URfAU


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Guide
Duration: 21:04
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Competition stiffens in mobile games sector today. Deeper data analytics becomes critical for game developers/publishers to understand details of their business operation in order to get maximum out of it. How to define reasonable KPIs for different types of games? And how to calculate all these metrics such as LTV, CAC, and 1-7-14-30 days Retention? How to read and analysis these metrics in different phases of a game's lifecycle? And how does these metrics play compared with industry benchmarks? Ibrahim Dai, Chief Evangelist of TalkingData will tell you the answers in this lecture.

Delivered at Casual Connect Asia, May 2013.

For slides, visit: http://gamesauce.org/news/2013/05/30/ibrahim-dai-success-comes-from-believing-in-yourself-casual-connect-video/



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Tags:
Ibrahim Dai
Talking Data
Casual Connect Asia 2013