If you want to win everything, you have to be prepared to lose everything

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If you want to win everything, you have to be prepared to lose everything

Find your own 'pizza phone number'

Boris is the wise ol' CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech - from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter!

At a dinner I hosted this week I had a discussion about preparing food. I enjoy hosting dinners and regularly cook for a dozen people at a time, and I've even cooked for groups of up to 150 people at my house. Someone asked me what my trick is and I repeated what I've said often, to guests or even my children: The most important ingredient in the kitchen, is the number of the pizza delivery service.

What I mean is: I cook like I have nothing to lose. If half the potatoes burn, I'll assume the other half taste even better. If everything burns, I'll order pizza. Nothing lost. This mindset allows me to experience freely and fearlessly.

And this mindset goes way beyond the ki



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