Irrational Thinking: How to Manipulate Players' Choices? Cvetan Rusimov

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United States GameDaily Connect
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11,300
Published on ● Video Link: https://www.youtube.com/watch?v=B9nRa9NvVi8


Duration: 23:15
588 views
18

Delivered at Casual Connect Eastern Europe 2018. In 2015, Imperia Online tripled the studio IAP sales by a few tricks on the payment page. With the help of Dan Ariely's book "Predictably Irrational" they created so called Irrational Offers, and broke their sales records. Cvetan Rusimov will show the power of neurological science and how you can use it in your favor. After the session, attendees will be able to narrow their players’ choices.



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Tags:
Casual Connect
Casual Connect Eastern Europe 2018
Imperia Online JSC
Cvetan Rusimov
user retention