*🔴*Jake From State Farm Prepares for His Own WNBA Draft Moment*✅*
0A decade ago, State Farm turned NBA stars including Chris Paul and Kevin Garnett into the Hoopers family as part of their marketing efforts. But in 2019, the company decided to invest in Jake, building off the viral success of a 2011 ad starring an actual State Farm agent named Jake. Miles’ version of the character debuted ahead of the 2020 Super Bowl. A co-starring role alongside Drake in the following year’s big game helped cement his status.
“It was really about being able to have a physical, living representation of what it means to be a good neighbor and to allow people to interact with that representation,” Morris said. “When people see Jake from State Farm, we want them to think positively about the brand and really be able to connect and identify with him.”