Jason Hreha on Behavioral Science: Game Thinking Talk Show

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Jason Hreha ("ree-uh") is a behavioral scientist, formerly Global Head of Behavioral Sciences at Walmart, who uses his knowledge of human behaivor to build better products. Recently, I got a chance to catch up with Jason and chat about the right way to think about behavioral science in product design. Listen to this excerpt from our talk and find out why so many hit products incorporate social interaction, and why it is important to find out how your customers are already solving the problem your product is designed to solve.

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