Key measurement frameworks for iOS App campaigns
21We know measuring your iOS App campaign performance can seem complex, but it doesn’t have to be! In this video, we’ll break down Google-supported iOS measurement frameworks including conversion modeling and SKAdNetwork and provide expert guidance on when to use each for accurate measurement and informed decision-making.
Be sure to also watch our other videos in this series to learn more best practices for configuring your SKAdNetwork conversion value schema and evaluating your iOS SKAdNetwork reporting → • iOS App campaign best practices
Check out our additional iOS help center guides:
Guide on driving better performance and measurement for iOS App campaigns → https://support.google.com/google-ads/answer/10384955
Guide on setting up your SKAdNetwork conversion value schema → https://support.google.com/google-ads/answer/13286653
0:19 - Agenda
0:35 - Measurement framework overview
1:37 - Framework core differences
2:52 - Google’s recommended guidance
5:08 - Recap