Example SKAdNetwork schema configuration

Channel:

Google Ads

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816,000

Published on March 4, 2025 6:22:06 PM ● Video Link: https://www.youtube.com/watch?v=-qguOKBhJos

Duration: 0:00

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Ready to configure your SKAdNetwork conversion value schema? In this video, we’ll walk through an example schema design, showing you how to prioritize your conversion values and tailor your schema to align with your unique business goals.

Be sure to also watch our other videos in this series to learn more best practices for configuring your SKAdNetwork conversion value schema and evaluating your iOS SKAdNetwork reporting →   • iOS App campaign best practices  

Check out our additional iOS help center guides:
Guide on driving better performance and measurement for iOS App campaigns → https://support.google.com/google-ads/answer/10384955
Guide on setting up your SKAdNetwork conversion value schema → https://support.google.com/google-ads/answer/13286653

0:10 - Agenda
0:28 - Example schema design
2:40 - Recap