Keynote: Why Influencer Marketing is a Bad Idea as a User Acquisition Channel

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Published on ● Video Link: https://www.youtube.com/watch?v=kRwRJheth4I


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Growing your game with influencer marketing was a good idea in 2020. Learn how to leverage mid-size creators as part of a repeatable user acquisition strategy that results in profitable campaigns.

Matchmade's Jiri Kupiainen delivers a Keynote Marketing Mavens track session at Pocket Gamer Connects London 2022 in February 2022.
Speaker: Jiri Kupiainen, Matchmade

Pocket Gamer Connects London 2022
Marketing Mavens sponsored by Enthusiast Gaming

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Jiri Kupiainen
Matchmade
Pocket Gamer Connects London 2022
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Influencers
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