Superstar Session: In-play Ad Monetisation - Past, Present & Future

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United Kingdom PocketGamerbiz
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Published on ● Video Link: https://www.youtube.com/watch?v=MW50cD3u7cw


Duration: 38:52
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Hear from Adverty’s Thorbjörn Warin as he shares tips and tricks for creating a seamless experience with In-Play ads; the fastest-growing monetisation channel for mobile games. Warin will outline key learnings, including mistakes to avoid in order to use this format to boost ad monetisation and improve user experience. Moreover, this session will evaluate the current state of the In-Play ad monetisation market; predicting elements of the future when it comes to this burgeoning media frontier; and sharing lessons learned from previous ad formats which were once emerging and are now dominant, such as rewarded video and interstitials. This session looks set to be highly relevant for executive management and monetisation managers looking to understand how their games can benefit from In-Play advertising.

Adverty's Thorbjörn Warin delivers a Superstar New Market Monetiser track session at Pocket Gamer Connects London 2022 in February 2022.
Speaker: Thorbjörn Warin, Adverty

Pocket Gamer Connects London 2022
New Market Monetiser sponsored by Adverty

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Tags:
Thorbjörn Warin
Adverty
Pocket Gamer Connects London 2022
Pocket Gamer Connects
PGC
PGC Digital
Videogames
Mobile Games
Games Business
@PGConnects
pgconnects.com
Monetisation
Ad formats
Retention