Creating in-game ads that better suit players with Harriet Hughes from Playstack
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Published on ● Video Link: https://www.youtube.com/watch?v=fdIfvt_D7zw
Harriet Hughes, CMO at Playstack, speaks at Pocket Gamer Connects London 2022 on the origin of Playstack's Interact adtech, combating the creeping influence of in-game ads and frustrating impact on players, and creating more satisfying ways for brands to engage.