Creating in-game ads that better suit players with Harriet Hughes from Playstack

Subscribers:
9,830
Published on ● Video Link: https://www.youtube.com/watch?v=fdIfvt_D7zw



Category:
Let's Play
Duration: 9:41
222 views
3


Harriet Hughes, CMO at Playstack, speaks at Pocket Gamer Connects London 2022 on the origin of Playstack's Interact adtech, combating the creeping influence of in-game ads and frustrating impact on players, and creating more satisfying ways for brands to engage.




Other Videos By PocketGamerbiz


2022-03-25Panel: Snap Games, HTML5 & a New Generation of Hypersocial Games
2022-03-25Panel: What is Giving Hypercasual its Longevity? The Recipe for a Successful Game
2022-03-25Panel: The End of Downloads: Will Cloud Gaming Conquer the World?
2022-03-25Fireside Chat: Exploring the Metaverse, NFTs & Blockchain - In Conversation With Gary Bracey
2022-03-25Panel: Overcoming Negative Hype: How do we Make NFTs Commonplace to Ordinary Gamers?
2022-03-25Fireside Chat: Monetisation Strategies Beyond the Appstores for 2022
2022-03-25Panel: In-play Ads: Tips & tricks for Creating a Seamless Experience
2022-03-25Superstar Session: In-play Ad Monetisation - Past, Present & Future
2022-03-22Keynote: Why Influencer Marketing is a Bad Idea as a User Acquisition Channel
2022-03-22What is a Living NFT with Alun Evans from Freeverse.io
2022-03-17Creating in-game ads that better suit players with Harriet Hughes from Playstack
2022-03-15Keynote: Hypercasual & Casual Success Factors
2022-03-15Superstar Session: Tired of the Hypercasual Publishing Model? Then Become Your Own Publisher!
2022-03-15Still Flying High: Sunset Games 101
2022-03-15Voodoo's Secret to Reaching Repeat Hits: A Unique Game Ideation Process
2022-03-15Keynote: Bringing Your Favourite Brands as an NFT into Your Game or Metaverse
2022-03-15Unity Mediation: Monetisation That Grows With You
2022-03-15Multiplayer 101: Your Ideal Tech Stack
2022-03-15Why NFTs are the Foundation of the Open Metaverse
2022-03-15Keynote: Powering Real Economies: How Programmable Money Unlocks Monetisation & Activity in Games
2022-03-15Superstar Session: Building Blockchain Games & NFT Businesses for the Masses, Not the Crypto-natives