King of Retail - S01 E07 - Starting a Concept
5ABOUT THIS GAME
King of Retail is a store management simulation game, where you, as the owner of a new store, must make the right decisions to make your store thrive and bring you the big bucks. Can you handle the pressure, or will you fail miserably in a big bankruptcy?
As the owner and manager, you have a lot of daily responsibilities:
Choose the direction of your store
Should it be a Shoe Store for the fashionable type, an Electronics Store for your everyday needs, or a giant Hypermarket that sells a bit of everything? Not everything will work. Trying to sell high-fashion, high-priced items in the poor part of town will not generate endless queues at your register. Will you try to dominate a competitive market, or go in a new direction?
Control the flow of goods
A lot of things need to happen before an article gets taken home by a customer. First, you must select and order the goods. Then, you need to make sure you have storage space available so that you can receive and handle the delivered articles. The sales area must have the right displays and shelving to showcase and make the articles sell. Building a good relationship with your suppliers is critical to being able to sell your more exclusive items. Oh, and by the way, which article should be the first thing your customers see when they enter your store? First impressions count! So will you go with the bulk selling jeans, or the hyped-up silk shirt?
Attract more customers
Build a strong reputation with your customers, and make your store the most popular one in town. A good marketing campaign, along with happy customers, will work wonders for your income. But don't oversell your store and its items. If you can't deliver what you promised, the customers will leave the store dissatisfied, and nothing ruins a store quicker than unhappy customers.
Customer is King
Create an enjoyable atmosphere for your customers to shop in, and theme your store, so they will know it is YOUR store they have entered. Make sure they receive the help they need, and that the lines for the registers don't grow too long. Manage the in-store marketing, so that both the fashionistas and the discount-hunters know where to go and which article to pick.
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