KSI Dumped by Microsoft

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muddledmuppet

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Published on November 25, 2013 3:15:19 PM ● Video Link: https://www.youtube.com/watch?v=WM808PfD4KA

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Call of Duty: Black Ops (2010)

Duration: 5:16

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ORIGINAL STORY: Microsoft has severed all ties with popular British YouTuber Olajide "KSI" Olatunji after the company was criticised for employing him to promote the launch of Xbox One.
Olatunji, whose FIFA-focused YouTube channel has over four million subscribers, performed on stage with rapper Sway last night at the UK Xbox One launch event in Leicester Square, London.
Olatunji is no stranger to controversy. In 2012 he was banned from attending future Eurogamer Expo events for his behaviour towards women during the show, and he has also been widely criticised for his "rape face" videos.
Microsoft KNEW about all this before using him.
http://www.eurogamer.net/articles/2013-11-22-youtuber-ksi-dumped-by-microsoft-after-xbox-one-launch-appearance
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http://www.gamesindustry.biz/articles/2013-11-22-microsoft-to-sever-all-ties-with-ksi
In an exclusive statement to GamesIndustry International, Microsoft has clarified its position on the involvement of YouTube personality KSI in the promotion for last night's launch of the Xbox One in London. The corporation has vowed not engage him again at any point.
"At the Xbox One launch in London last night, KSI performed a song with three other artists, which was one part of a ten-hour event featuring a main stage show, Xbox One gameplay, and a midnight launch for hundreds of our fans," said a Microsoft spokesperson. "This does not represent Microsoft's endorsement of KSI's personal views, and we are not planning on working with KSI in the future."
The statement comes in response to widespread anger and concern at the announcement of KSI's involvement and subsequent appearance last night, which upset many Xbox fans. Phil Harrison himself was only made aware of his reputation by a question during a GamesIndustry International interview immediately prior to the event, as shown below.
Q: I noticed you added KSI to the bill tonight, he's part of the marketing push. There's been a fair amount of pushback against his personal brand after some of his behaviour in public, some of his misogynistic attitudes. For example, he's been banned from all Eurogamer events. I can understand why he might be engaged as he's so popular among gamers, but I think there is an inherent message that that sends to gamers, particularly female gamers. Is that not going to push them away from the brand? Is this simply a matter of not being aware of his reputation?
Phil Harrison: I'm not familiar with the concerns you've raised so I'd love to understand that better, I'm happy to take that offline.
The question and response was omitted from the original interview to allow time for Microsoft to respond, as the people in the room, Harrison and two members of Microsoft's PR team, clearly had no idea of KSI's previous behaviour. Later, and off-tape, Harrison expressed concern over what clearly came as a personal revelation.
Olajide Olatunji, known by his YouTube username KSIOlajidebt or KSI, is a British game commentator, entertainer and YouTube celebrity. He is known for his FIFA gameplay, music and comedy videos. As of November 2013, KSIOlajidebt, his main YouTube channel, has over 4.1 million subscribers and over 626 million video views.

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