Location in Games -- An Advanced Feature or a New Trend? | Iryna Lyashchuk

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GameDaily Connect

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Published on November 11, 2011 8:03:01 PM ● Video Link: https://www.youtube.com/watch?v=xkth0y8Xo8o

Duration: 24:14

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Gamification is a new trend for out-of-box thinkers. Like a speeding locomotive gamification has rushed through the game development business into boardrooms of major corporations. Coined only a few years ago, it has spawned a large following in America and continues to grow rapidly with popularity of modern implementations like Foursquare. This lecture explains the relatively new phenomenon which joins together marketing and game development. Topics covered include what kind of opportunities gamification brings to market participants as well as successful examples.


Delivered at Casual Connect Kyiv, October 2011.