Marketing focus: Solving for consumer closeness in a privacy-centric world

Marketing focus: Solving for consumer closeness in a privacy-centric world

Channel:
United States Google Cloud
Subscribers:
296,000
Published on ● Video Link: https://www.youtube.com/watch?v=og4m0LbA2O0


Duration: 25:29
868 views
9

With a changing privacy landscape, the future return on investment of marketing will depend on a strong first-party data strategy and the ability to leverage AI and machine learning to activate data at scale. Watch as marketing leaders from the Google Ads and Google Cloud teams share how Google Cloud can help realize increased value on existing marketing investments with Google Marketing Platform and other providers, driving new personalized consumer experiences. Learn how to solve a variety of business needs, from marketing analytics and customer data platforms to driving innovation across business. With Google Cloud’s scalable data offerings, make your marketing dollars go further, drive predictive marketing, and be future-ready. Consumer intimacy and data privacy don’t have to be a paradox – it’s an opportunity.

Resources:
Visit the Next '21 website → https://goo.gle/3i2ayO2

Speakers:
Bryson Gordon , Ryan Mason, Bethany Poole

Watch more:
All sessions from Google Cloud Next → https://goo.gle/next21-allsessions
All the sessions from Google Cloud → https://goo.gle/next21-googlecloud
Watch all the Data Analytics sessions → https://goo.gle/next21-dataanalytics

Subscribe to Google Cloud → https://goo.gle/GoogleCloud

#GoogleCloudNext
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product: Cloud - Data Analytics - Google Marketing Platform; event: Google Cloud Next 2021; fullname: Bryson Gordon , Ryan Mason, Bethany Poole; re_ty: Publish;



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Tags:
Cloud Next '21
Cloud Next 2021
new cloud releases
google cloud releases
what's new with google cloud
Google Cloud Next 2021
NEXT 21
Google Cloud
Google Cloud Tech
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