Marketing Technology: The Key To Unlocking The True Omnichannel Customer Experience
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Published on ● Video Link: https://www.youtube.com/watch?v=mn5wWBOjCJo
0The omnichannel revolution is forcing businesses to change strategy and adopt a new approach as to how they communicate. But many companies still struggle with adopting omnichannel communication strategies and transforming their offerings to fit conversational customer experiences. How can Marketing Technology (MarTech) empower companies to succeed with an omnichannel strategy? Join us as we look at the challenges and benefits, all underpinned by case studies from MNOs and brands!
Ross Flynn, Project Manager β MEF
Chrysa Karamanidi, CMO β Upstream
Katerina Matthaiou, Head of Product & Growth β Upstream