Matching big data analysis with KPIs with Shalom Michaeli from Fyber

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Published on ● Video Link: https://www.youtube.com/watch?v=0KZd4h6oFoY


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Shalom Michaeli, managing director EMEA at Fyber: A Digital Turbine Company, talks at Pocket Gamer Connects London 2022 about the critical importance of transparency between publishers and networks, pairing big data with the publisher's goals, and maintaining engagement in mobile games post-pandemic.



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