Superstar Session: Bidstack x MadSkills Motocross 3: Tech Drives Effective In-game Advertising
0The digital advertising industry is on the rise and many brands have started to acknowledge and value the size of the opportunity in gaming but are unsure how to effectively activate in the gaming space. Bidstack, the leading in-game advertising platform and their easy-to-integrate technology empowers game developers to monetise their titles with seamless brand experiences that respect the gamer and enhance their playing experience. Their lightweight technology allows game publishers to benefit from a new and non-intrusive way of advertising, enabling them to build and strengthen relationships with premium brands and the world’s biggest advertising agencies. This growing form of advertising, improving engagement and retention rates, opens up exciting opportunities for game developers to create a new revenue stream that maintains authenticity and enhances realism. In 2021, Bidstack teamed up with Turborilla, one of Sweden's leading game studios, to work together on their 3 famous racing games. The partnership has seen renowned brands including Samsung, Disney+ and Subway run non-intrusive in-game campaigns that blend into natural spaces within the games, such as trackside banners and billboards. In this session, Bidstack’s Head of Supply Antoine Jullemier is joined by Turborilla’s CMO Bryan Stealey to discuss integration, campaign highlights, key lessons learned and some of the success stories from their partnership so far. Join this session to learn more about the future of native in-game advertising!
Bidstack's Antoine Jullemier & Turborilla's Bryan Stealey deliver a Superstar Ad Insights track session at Pocket Gamer Connects London 2022 in February 2022.
Speakers:
Antoine Jullemier, Bidstack
Bryan Stealey, Turborilla
Pocket Gamer Connects London 2022
Ad Insights sponsored by Bidstack
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