McDonald's McRib Combo Review and Drive Through test
0McDonald's McRib Combo Review and Drive Through test
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Ken Domik
KBDProductionsTV
Music by Kevin MacLeod
The McRib is a barbecue pork sandwich periodically sold by the international fast-food restaurant chain McDonald's. It was first introduced to the McDonald's menu in 1981, following test marketing the year before.
After poor sales, it was removed from the menu in 1985. It was reintroduced in 1989, staying on the menu until 2005. From 2006 onward, it was made available for a short time each year.
Product description
McRib consists of a pork patty, barbecue sauce, onions, and pickles served on a 5 1⁄2 inches (14 cm) roll. Despite its name, it is primarily composed of pork shoulder meat, according to McDonald's.
The McRib Jr. was available briefly in 2000. This version replaced the roll with a standard hamburger bun, and was served with two pickles and a smaller pork patty.[3]
History[edit]
1985 - 1990s
The McRib made its debut in the U.S. in 1981 as a limited-time item; then, as now, it returns to the menu for promotional periods. It was developed by McDonald's first Executive Chef Rene Arend, who invented Chicken McNuggets in 1979.
"The McNuggets were so well received that every franchise wanted them," said Arend in a 2009 interview. "There wasn't a system to supply enough chicken. We had to come up with something to give the other franchises as a new product. So the McRib came about because of the shortage of chickens." It was his inspiration to shape the McRib patty "like a slab of ribs," despite the fact that a round patty would have been cheaper to manufacture and serve on standard hamburger buns.
Despite the McRib's notoriety in modern fast food culture, it was not immediately successful. It test-marketed very well in the Midwest, and was added to the restaurant's permanent menu for the United States in 1981. Sales were mediocre,[citation needed] however, and it was removed in 1985 as McDonald's executives determined that pork is not eaten frequently enough in the U.S. to stay on the menu. After several years, it returned for a promotion. It is more popular in Germany, where it remains a permanent item. The McRib was also brought back occasionally in 1989, 1990 (together with the "BBQ in a Bag" promotion), 1991, 1992 (with the Western Omelette McMuffin as part of a Western promotion), and 1993.[citation needed]
In summer 1994, McDonald's brought back the McRib nationally, as a tie-in with the theatrical release of The Flintstones, comparing the appearance of it with the rack of ribs that topples the Flintmobile in both the animated and live action productions.[citation needed] McDonald's (which was featured in the film as "RocDonald's") supported the return with McRib packaging featuring the Flintstones characters and a television commercial featuring Rosie O'Donnell in her role as Betty Rubble.
2005 - present
On November 1, 2005, McDonald's issued a press release: the McRib would be permanently removed from the menu following a "McRib Farewell Tour". McRib.com, a website registered to McDonald's, featured a petition to "Save the McRib", which was facetiously sponsored by the "Boneless Pig Farmers Association of America".[6] On October 16, 2006, the "McRib Farewell Tour II" site appeared, confirming the first campaign to be a marketing ploy in the spirit of successive "farewell tours" launched by aging rock music stars.