Media’s AI frontier: Navigating the future of entertainment

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United States Google Cloud
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Published on ● Video Link: https://www.youtube.com/watch?v=0bvc0G1aooU


Duration: 35:16
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Media and entertainment are rapidly changing, with a wide range of companies providing a variety of content across different platforms, audiences, and business models. In this session, we’ll explore the application of generative AI in the media industry through three lenses: content production, audience experience, and monetization. We’ll discuss how generative AI can improve content production, personalize audience experiences to individual preferences, and optimize monetization – improving engagement and ad targeting while reducing churn.

Speakers: Dustin Myers, Anil Jain, Phil Wiser, Miguel Amigot

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All sessions from Google Cloud Next → https://goo.gle/next23

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