Microsoft buys live game operations startup PlayFab, will integrate into Azure
Microsoft buys live game operations startup PlayFab, will integrate into Azure.
Microsoft has acquired PlayFab, a startup which accelerates game development by handling live operations and other tasks so developers can concentrate on making their games.
PlayFab runs backend services for 1,200 cloud-connected games with more than 700 million players, and now Microsoft will integrate PlayFab’s tools into its Azure cloud service.
“PlayFab’s tools are designed to be used by game developers across all platforms (mobile, PC and console),” said Kareem Choudhry, corporate vice president of gaming at Microsoft, in a blog post. “This acquisition extends the investments and work we’ve done on Microsoft Azure to provide a world-class cloud platform for the gaming industry.”
Above: James Gwertzman, CEO of PlayFab.