MICROSOFT FAILED ATTEMPT TO ACQUIRE MOBILE GAMING PUBLISHER BEFORE ACTIVISION MERGER

Channel:

GameSpotlight

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Published on April 29, 2023 3:00:13 PM ● Video Link: https://www.youtube.com/watch?v=CjSCUQ56vsc

Game:

Diablo Immortal (2022)

Duration: 2:24

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In a new document elaborating on the decision to block the Activision Blizzard merger, the UK regulator revealed that Microsoft attempted to acquire a mobile gaming publisher before the deal with Activision. While the attempt was unsuccessful, it's not surprising given Microsoft's interest in the mobile gaming market. This acquisition may have targeted Zynga, which was later acquired by Take-Two for a much lower price. Microsoft remains hopeful about the future of the merger but may try another mobile gaming acquisition if the deal fails completely.

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