MINI on display at Sphere in Las Vegas
0When selecting a location for the introduction of a significant new car model, it's important to choose a setting that matches the event's importance. This was the case for the Sphere in Las Vegas, which served as the backdrop for the unveiling of the latest additions to the New MINI Family. MINI USA collaborated with the independent agency Pereira O’Dell for a creative campaign. This campaign introduced Spike, the digital assistant and a key feature in the New MINI family's advanced technology offerings.
The main attraction of the event was the 2025 MINI Countryman Electric, the latest and largest model in the brand's evolving line-up of vehicles. The choice to showcase this car at the Sphere was apt, considering the Sphere boasts the world’s largest LED screen. The campaign began on November 27 and featured an engaging display of Spike interacting with the 2025 MINI Countryman Electric. This presentation took advantage of the Sphere's massive 366-foot high and 516-foot wide screen, set against the dynamic backdrop of Las Vegas.
The Sphere was dominated by MINI's presence until December 2, highlighting the interactive qualities of both the venue and the car. A notable highlight was a four-hour exclusive event on December 1, emphasizing the collaboration between advanced automotive design and innovative presentation technology.
#MINIDebutSphereLV
#2025CountrymanElectric
#MINIInnovations
Get More Great Car Videos - Subscribe: https://goo.gl/BSIaFc