Mobile Gaming in China: Challenges and Opportunities | LYNDON, FONG, PIZARRO, JIANG, ZECH, CUTLER VIDEO
With a projected smartphone and tablet audience larger than in the US, China's mobile gaming revenues are predicted to grow more than 50% every year between 2013 and 2015. This potential presents numerous opportunities for publishers but also several challenges, including extreme fragmentation in platforms/devices as well as localization issues. How can Western developers best approach this huge market? How crucial is it to find local partners for cultural adaptation and a more localized approach? This panel, featuring leaders in the space, will discuss the nuances of this ostensibly intimidating market and answer your questions.https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Mobile_China_CCUSA_2013.ppt
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Henry FONG
Fernando PIZARRO
Linda JIANG
Janis ZECH
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Casual Connect USA 2013
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